Amazon's Prime Big Deal Days sale is live through Oct. 7, and it's brought a wave of discounts on Apple hardware. The standout: a $500 price cut on the 14-inch MacBook Pro with the M5 Pro chip, 18-core CPU, 20-core GPU, 24GB RAM, and 2TB SSD, now $2,699. That's a 16% savings and the deepest MacBook Pro discount yet for this sale event.
MacBook Air hits $1,099, a price not seen since June
The 13-inch MacBook Air (M5, 16GB RAM, 512GB SSD) is down to $1,099, a $200 discount. According to the source, this is the first time it's hit this price since June. The larger 15-inch model (M5, 16GB RAM, 512GB SSD) also gets $200 off, dropping to $1,299. If you need pro-level power, the 14-inch MacBook Pro deal above is the headline grabber. Meanwhile, the new MacBook Neo (A18 Pro, 8GB RAM, 256GB SSD) sits at $689, a modest $10 discount—likely a test of a new budget-friendly category for Apple.
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Apple Watch Series 12 gets its first real discount
The Apple Watch Series 12 (GPS, 42mm) is $349.99, a $49.01 discount. It's the first proper price drop on this model, according to the source. The cellular version (GPS + cellular, 42mm) is also $49.01 off, at $449.99. For budget-conscious buyers, the Apple Watch SE 3 (GPS, 40mm) is $199, a $50 discount.
AirPods and iPads: steep cuts, one sellout
Audio deals are aggressive. The AirPods 4 are $79 at Walmart—a $50 discount, or 39% off. The AirPods Max 2 are $429, down $120. The AirPods Pro (1st Gen) briefly hit $89.99 (64% off) but sold out fast. On the tablet side, the iPad Air 11-inch (M4, WiFi, 128GB) is $649, a $100 discount, and the iPad 11-inch (A16, WiFi, 128GB) is $399, a $50 discount. Even the AirTag 2 gets a small cut, down to $24 ($5 off).
Best Buy price-matches, and MacBook Pro deals outpace last year
Best Buy is price-matching some of Amazon's offers, a sign that retailers are fighting hard for consumer dollars. The MacBook Pro discounts this time around max out at $600 off, compared to $400 off during last Prime Big Deal Days—a notable escalation. That could signal inventory gluts or a push to clear shelves ahead of new models.
The sale ends today, Oct. 7. After that, prices are expected to return to normal, though holiday deals may resurface in November. For now, the ball is in shoppers' court—and the clock is ticking.
