Apple TV has taken over as the exclusive U.S. broadcaster for Formula 1 in 2026, a move that shifts live racing behind the tech giant's subscription service. The 77th F1 season is already running, with 24 Grands Prix on the calendar, and U.S. viewers can access every session through a mix of free trials — including a 7-day offer for new subscribers, a 7-day trial through Prime Video Channels for Amazon Prime members, a 30-day trial via Apple One, and a three-month free period for new Apple device buyers.
How to Watch F1 on Apple TV
Apple is betting on the sport to drive subscriber growth, and it's offering several on-ramps. New subscribers get a week free. Amazon Prime members can activate a 7-day trial of Apple TV+ through Prime Video Channels. Apple One, which bundles multiple services, offers 30 days free. And anyone who buys a new Apple device — iPhone, iPad, Mac, or Apple TV — gets three months of Apple TV+ at no extra cost. The deals stack differently, but all let fans watch live races without an immediate charge.
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The 2026 Season So Far
This season marks the first under the new broadcasting arrangement. Lando Norris enters as the defending Drivers' Champion after winning the 2025 title. McLaren also took the Constructors Championship last year. The current calendar includes six Sprint races — in China, Miami, Canada, Britain, the Netherlands, and Singapore. This weekend is the Monaco Grand Prix, Race 6, scheduled for June 7.
There's no direct crypto angle here. Apple's deal is a traditional media-rights transfer — no blockchain, no NFT ticketing, no tokenized fan engagement. But the timing is notable. Crypto sentiment this week has sunk to extreme fear levels, with Bitcoin falling sharply and altcoins under heavier pressure. Apple, a $3 trillion company, is making a multi-year commitment that implies confidence in consumer spending and subscription growth. That institutional conviction stands in stark contrast to the retail panic selling in digital assets. The divergence doesn't change crypto fundamentals, but it's a reminder that fear can be a lagging indicator when real-economy players are placing billion-dollar bets.
The Monaco Grand Prix lights go out Sunday at 9 a.m. ET. Fans who haven't signed up yet can still take advantage of the free trials before race day.
