OpenAI has launched a beta version of Ads Manager for ChatGPT, giving businesses a self-serve way to place ads inside the chatbot. The new platform includes cost-per-click bidding and built-in measurement tools, opening ad opportunities to a wider range of companies.
What the platform offers
Advertisers can now set up campaigns directly through the Ads Manager, choosing a cost-per-click model. They get access to measurement tools that track how ads perform. The beta release means not every feature is final, but OpenAI is letting businesses test the system now.
Who can use it
The company says the expansion makes advertising on ChatGPT available to a broader set of businesses. Before this, ad placement was more limited. Now, smaller shops and niche brands can potentially reach ChatGPT's growing user base. OpenAI hasn't said how many advertisers are in the beta or what the pricing looks like beyond CPC.
ChatGPT draws millions of users daily. Adding a self-serve ad layer turns that traffic into a revenue stream for OpenAI while offering advertisers a new channel. The CPC model lowers the entry barrier — advertisers only pay when someone clicks. Measurement tools let them see what's working.
The move also signals OpenAI's push to diversify income beyond subscriptions and API sales. With the beta, the company is testing demand and gathering feedback before a wider rollout.
OpenAI hasn't announced a timeline for taking Ads Manager out of beta. Advertisers interested in joining can likely sign up through the platform. The biggest open question: how will users react to ads inside a conversational AI, and will OpenAI adjust the experience based on early feedback?
