Samsung will unveil its Android XR smart glasses at the Galaxy Unpacked event in London on July 22. The device, developed alongside Google, runs on the Android XR platform and uses Gemini AI for audio features. It's set to hit the market in fall 2026, putting it in direct competition with Meta's smart glasses.
What the glasses will do
The smart glasses are designed as audio-focused wearables, meaning they'll likely handle calls, music, and voice commands rather than full augmented reality overlays. The integration of Gemini AI suggests hands-free interaction through voice, similar to how Meta's Ray-Ban Stories work but with Google's assistant baked in.
Why the long wait
Announcing a product that won't ship for over a year is unusual, but it gives Samsung and Google time to refine the software and hardware. The Android XR platform is still new, and the companies may want to see how Meta's next-generation glasses perform before finalizing their own design. It also lets them build developer interest ahead of launch.
Competition with Meta
Meta has been pushing its Ray-Ban smart glasses since 2021, adding AI features and camera capabilities. Samsung's entry with Google's backing could offer a more open ecosystem, but it faces an uphill battle against Meta's established brand partnerships and lower price point. The fall 2026 release means Samsung will be watching how Meta's next iteration is received.
The July 22 event will be the first public look at the hardware. No pricing or detailed specs have been shared yet.
