SK Hynix will supply $750 billion worth of memory chips to Nvidia and other U.S. companies over several years, the companies announced Monday. Nvidia’s share of the deal is $500 billion. The agreement covers new data centers scheduled to come online in 2027, and SK Telecom plans to build a cloud business on Nvidia’s upcoming Vera Rubin systems.
The scale of the supply pact
The deal locks in a steady flow of high-bandwidth memory (HBM), the specialized chips essential for training and running large AI models. Nvidia enterprise vice president Raj Mirpuri said the arrangement secures stable supply of HBM, a component that has been in tight supply as demand for AI infrastructure surged. SK Telecom’s cloud business will use Nvidia’s Vera Rubin architecture, the next-generation platform expected to power hyperscale data centers.
Stock market shrugs
Despite the massive dollar figures, investors barely stirred. SK Hynix shares fell 11.38% over five trading sessions. Samsung Electronics dropped 0.50% on Monday and 10.05% over the same five-day stretch. Nvidia closed down 0.92% at $206.84 on Friday. The muted reaction suggests the AI rally has already been priced into stocks, with traders taking profits after a long run-up. Analysts following the sector note that forward-looking deals like this one often move share prices only when they signal a shift in market dominance, not when they confirm existing expectations.
Samsung’s parallel move
Not to be left out, Samsung signed a memorandum of understanding with Broadcom valued at an estimated $200 billion. The MOU covers memory and foundry collaboration, giving Broadcom access to Samsung’s advanced chip manufacturing capacity. While smaller than SK Hynix’s deal, the Broadcom tie-up broadens Samsung’s footprint in the custom chip business.
Earnings on deck
Both SK Hynix and Samsung are scheduled to report quarterly earnings later this week. Investors will be watching for updates on HBM pricing, capacity expansion, and any impact from the new supply agreements. The numbers could either justify the recent sell-off or trigger a fresh round of buying.
