Kalshi, the prediction market platform, has a new top request from users: whether their own relationships will survive. The request came through a tool the company built inside its app that lets users pitch markets they want to see listed. Andy Ross, Kalshi's head of institutional, said the most-requested market isn't tied to sports or elections—it's personal.
The Pitch Tool That Put Relationships on the Board
Kalshi's app now includes a feature where users can suggest markets they'd like to trade on. The company has used the tool to gauge demand for new offerings, and the results have been surprising. Instead of asking about the next election or a championship game, users are asking about their own love lives.
Ross said the relationship market has become the most-requested one on the platform. The exact number of requests wasn't disclosed, but the trend is clear enough that Kalshi's team is paying attention. The tool was built to let users shape what the platform lists, and they're using it in a way that wasn't expected.
Why a Personal Market Tops the List
Prediction markets typically focus on events with clear outcomes—who wins, what passes, when something happens. A market on whether a user's own relationship will survive is different. It's subjective, personal, and tied to a person's own life rather than a public event.
Ross's comment suggests the request is a genuine reflection of what users want, not a passing joke. The fact that it's the most-requested market, ahead of sports and elections, points to a shift in how people think about prediction markets. They're not just for betting on the news anymore.
Kalshi hasn't said whether it will actually list a relationship market. The company is still weighing the request, and there's no timeline for a decision. For now, the pitch tool has given Kalshi a clear signal about what its users care about—and it's not what the platform expected.
