A new survey shows that 73% of UK chief financial officers are bullish on the impact of artificial intelligence, up from 39% in 2024. The same survey found that 96% of CFOs plan to increase digital spending over the next five years.
From 39% to 73%: The AI Confidence Leap
The jump in AI optimism is striking. In just one year, the share of CFOs who see AI as a positive force for their business has nearly doubled. The survey, conducted among senior finance leaders across UK companies, suggests that AI is no longer a fringe topic in boardrooms. It's becoming a central part of strategic planning.
CFOs are known for their cautious approach to spending. So the rapid shift in sentiment signals that many now view AI as a practical tool, not just a buzzword. The survey did not specify which AI applications are driving the change, but the overall trend is clear: finance chiefs are betting on the technology.
96% of CFOs Committed to Digital Investment
Beyond AI, the survey reveals a broader commitment to digital transformation. Nearly every CFO surveyed — 96% — said they plan to boost digital spending over the next five years. That includes investments in software, cloud infrastructure, data analytics, and automation.
The figure underscores a long-term shift in corporate priorities. UK businesses are moving away from cost-cutting and toward technology-led growth. The survey did not break down the spending plans by sector, leaving open questions about which industries are leading the charge. But the scale of the commitment is hard to ignore.
For context, the 2024 survey showed only 39% of CFOs were bullish on AI. The new data suggests that early adopters have seen results, and others are now following. The survey did not provide specific examples of ROI, but the confidence is measurable.
The findings come as UK companies face pressure to improve efficiency and compete globally. Digital investment is seen as a way to achieve both. The survey did not name the firms involved, but the sample is representative of the UK's largest companies.
One unresolved question is how quickly these plans will translate into actual spending. CFOs often set ambitious targets, but budgets can be delayed. The survey did not ask about timelines for the digital spending increases.
