Dapper Labs has signed a fresh licensing agreement with the National Football League. At the same time, the company is discontinuing the release of new NFTs on its All Day platform, marking a sharp shift in its sports digital collectibles strategy.
New Deal, Same League
The new licensing pact extends Dapper Labs' relationship with the NFL. Financial terms were not disclosed. The company first launched NFL All Day in early 2022, offering fans tokenized video highlights of games and players. The new agreement suggests the two sides remain committed to a business partnership, even as the product lineup changes.
All Day NFT Releases Come to a Stop
Dapper Labs will no longer issue new NFT drops on the All Day marketplace. The company did not say whether the platform will continue to operate as a secondary trading venue for existing collectibles, nor did it provide a timeline for the halt. The move affects collectors who had been awaiting upcoming series releases. It also leaves the platform's user base in limbo regarding the value of their current holdings.
A Pivot in Sports Blockchain Strategy
The company is best known for NBA Top Shot, which remains active and continues to release new packs. The NFL All Day shutdown, combined with a new license, raises questions about where Dapper Labs is headed next. The firm has experimented with other sports leagues and digital experiences, but the NFL deal signals that football is still part of the plan — even if the current All Day format is not.
What the new license will eventually produce is unclear. Dapper Labs has not announced any replacement product or service for football fans. The company has also not said whether it plans to wind down All Day entirely or repurpose the platform. Collectors and industry observers are waiting for more details, which have not yet been provided.
