EToro has agreed to acquire TradeZero, a US retail brokerage, in a deal aimed at deepening its presence in the American market. The purchase lands as eToro reported crypto-related revenue fell about 30% in the second quarter compared with the same period a year earlier.
A US brokerage in the fold
TradeZero is a US-based retail brokerage, and the acquisition is part of eToro's push into the American market. The deal gives eToro a foothold in equities trading at a time when the platform is looking to broaden beyond its crypto roots.
Crypto revenue cools
EToro said crypto-related revenue dropped about 30% in the second quarter of 2026 versus the year-ago quarter. The decline is a sign of how much the crypto side of the business has cooled over the past year, and it helps explain why eToro is moving to add more traditional trading muscle.
Why the timing matters
The pairing is deliberate. eToro built its name on crypto and multi-asset trading; TradeZero is built for active US stock traders. With crypto revenue shrinking, eToro is leaning harder into equities — the kind of trading TradeZero's users do daily.
The acquisition will face regulatory review before it closes. For now, eToro is betting that a bigger US equities business can carry it through a softer stretch in crypto. How quickly the two platforms integrate — and whether TradeZero's active traders stick around — will decide how much this deal actually moves the needle.
