Cryptocurrency exchange Kraken has secured a sponsorship deal with FIFA for the 2026 World Cup, the organizations announced. Separately, an England international friendly match was interrupted by a storm delay, officials said.
The Kraken-FIFA Deal
Kraken becomes a sponsor of the 2026 FIFA World Cup under the agreement. The deal marks the exchange’s first partnership with FIFA, placing the Kraken brand alongside the world’s most-watched sporting event. Financial terms were not disclosed. The sponsorship comes as crypto companies increasingly seek visibility through major sports partnerships.
England Friendly Storm Delay
An England friendly match faced a storm delay, though organizers did not immediately release details on the length of the interruption or the opponent. The delay caused a halt in play, with players and fans waiting out the weather. Further updates on the match schedule are expected.
