Manchester United has appointed Eva Olid as the new head coach of its women's team. The hiring, announced this week, brings in a manager with experience in Spain's top women's league. But the move barely registered with the club's fan token market.
A coach with a track record
Olid previously coached at Levante and most recently at Madrid CFF. She takes over a Manchester United women's side that finished fifth in the Women's Super League last season. The club said it expects her to build a more competitive squad. Olid becomes the latest in a series of coaching changes aimed at improving the team's standing.
Fan token shrugs
The price of Manchester United's official fan token, traded on the Socios platform, showed little movement after the announcement. That muted response raises questions about the broader utility of fan tokens. They're supposed to give holders a voice in club decisions, but a major coaching hire didn't stir much interest.
Fan tokens have been marketed as a way for supporters to engage with clubs beyond just watching matches. But this week's non-reaction suggests the connection between token ownership and actual influence may be weaker than advertised. Manchester United's token has seen its value decline over the past year along with the broader crypto market. The coaching hire didn't reverse that trend.
It's unclear whether fan tokens will ever become the engagement tool clubs hoped for. For now, the market's indifference to a significant personnel change is a data point worth watching.
