Novig, a prediction market platform, has signed a sponsorship deal with the New York Mets, marking the first time a company in that space has partnered with a Major League Baseball team. The agreement makes Novig the league's first official prediction market sponsor.
What prediction markets are
Prediction markets let users bet on the outcome of future events — from election results to sports scores. Unlike traditional sportsbooks, which set odds, prediction markets work more like stock exchanges: prices shift based on what traders think will happen. Novig operates one such platform, allowing users to buy and sell shares in outcomes.
Why the Mets
The Mets are one of MLB's most recognizable franchises, with a fan base that stretches well beyond New York. The team plays at Citi Field in Queens and has been owned by Steve Cohen since 2020. For Novig, the partnership offers a direct line to baseball fans — a natural audience for a platform built around predicting game results.
First of its kind in MLB
No other MLB team has signed a prediction market sponsor before. The deal opens a new category of sports sponsorship, one that sits somewhere between traditional gambling partnerships and data-driven analytics deals. The league has allowed sportsbook sponsorships in recent years, but prediction markets operate under a different regulatory framework — they're often treated as financial products rather than wagers.
Neither Novig nor the Mets disclosed the financial terms of the agreement. The partnership is expected to include in-stadium branding and digital promotions during the upcoming season.
