Pavel Durov announced today that TON's native cryptocurrency will be renamed from Toncoin to Gram over the next three weeks, reviving the 2018 whitepaper name that the SEC blocked six years ago. The token price surged as much as 19% after the announcement.
Back to Gram
The name Gram first appeared in the original TON whitepaper in 2018. That same year, the U.S. Securities and Exchange Commission stepped in, arguing the token sale violated securities laws. The SEC forced TON to abandon the name and settle. The project pivoted to Toncoin, but Durov never let the old brand go. This week he's bringing it back.
Price jump
Markets reacted fast. The token climbed as much as 19% on the news, with trading volume spiking across major exchanges. The surge suggests some investors see the rebrand as a signal of renewed momentum — or at least a good story to trade on. Whether the rally holds is another question.
What to expect in the next three weeks
The transition period runs until late June. Exchanges and wallet providers will need to update listings, tickers, and user interfaces. Durov said the change is purely a name shift — no token supply or economic model changes. Holders won't need to swap old tokens for new ones; the system will update automatically.
One open question: how regulators outside the U.S. will treat the revived Gram. The SEC already blocked it once. The name carries legal baggage. Durov's team appears confident the time is right, but the next few weeks will show if that confidence is justified.
