Solana's official X account posted a redesigned image of Ferrari's new Luce EV on Monday, replacing the car's original color scheme with Solana's purple-to-teal gradient and adding the caption 'Fixed it.' The jab came hours after Ferrari unveiled the Luce in Rome on May 25 — a debut that sent Ferrari shares down more than 6% in Milan trading.
Solana's 'Fixed it' moment
The post fits a broader pattern of blockchain projects adopting consumer brand playbooks to build cultural relevance. Solana didn't explain the redesign, but the timing suggests a quick-witted reply to a reveal that drew mixed reactions. Analysts had flagged the Luce's unconventional design as a risk to Ferrari's premium valuation, and the stock drop reflected that skepticism. Solana's parody leaned into the critique, offering its own aesthetic as a fix.
Ferrari's first EV: specs and strategy
The Luce — Italian for 'light' — is Ferrari's first all-electric production model. It was developed with LoveFrom, the design collective led by former Apple chief design officer Jony Ive and Marc Newson. The car packs four electric motors producing over 1,000 horsepower, a top speed exceeding 310 kph, and a claimed range of more than 500 km on a 122kWh, 800-volt battery. Ferrari filed more than 60 patents connected to the Luce. Pricing starts at €550,000 (roughly $640,000), with deliveries expected in the fourth quarter of 2026.
CEO Benedetto Vigna called the Luce 'the result of five years of work.' Ferrari has been courting younger audiences — including rolling out crypto payments in Europe — and the Luce is part of that push, though analysts also flagged the strategy of targeting buyers new to the brand as a risk.
Why Solana chimed in
Solana's post isn't just a cheap gag. Blockchain projects increasingly chase mainstream cultural relevance through brand trolling and meme marketing. For a network like Solana, getting attention alongside a brand like Ferrari — especially one already dabbling in crypto — keeps it in conversations beyond the usual DeFi and NFT crowds. Solana whale selling pressure and institutional repositioning remain points of focus for analysts, so a bit of earned media doesn't hurt.
Ferrari confirmed it will continue selling six-, eight-, and twelve-cylinder models alongside the Luce. The first Luce deliveries are scheduled for the fourth quarter. Solana's redesign will probably stay a one-off post, but the exchange of punches between a blockchain and a luxury automaker says something about how crypto wants to be seen.
