David Track, founder of Sosana, is reworking consumer protection frameworks for Web3 as token launches speed up worldwide. His approach: decentralized infrastructure instead of the centralized review platforms that dominate traditional finance. Track's push comes amid a surge of token launches that often bypass any oversight.
The 'trust, verify' paradox
The blockchain ethos 'Don't trust, verify' has created a chaotic environment. Anonymous token launches slip through without basic consumer safeguards. Track sees this as a structural problem — the same principle that makes Web3 transparent also leaves users exposed. He's building a framework that stays true to decentralization while adding safety rails.
Why centralized platforms don't fit
Centralized review platforms, like those used in TradFi, rely on a single gatekeeper. That model, Track argues, clashes with Web3's decentralized nature. A single review platform can be gamed, hacked, or corrupted. It also creates a bottleneck that slows down launches — the opposite of what token projects want. Track says the industry needs something built into the infrastructure itself.
Decentralized infrastructure as the answer
Track advocates for decentralized consumer protection tools that operate on-chain. Think smart-contract-based escrows, automated disclosure requirements, and reputation systems that no single entity controls. Sosana is working on prototypes, though Track hasn't announced a launch date. The goal: let users verify a project's claims without trusting a third-party reviewer.
The timing isn't accidental. Token launches are accelerating globally, and regulators are starting to take notice. Track's framework could offer a middle path — consumer protection that doesn't require a central authority. Whether it scales remains an open question.
