Transak's in-app fiat on-ramps are helping crypto apps keep users from abandoning the purchase process and are driving wallet growth, the company said. The solution lets users buy cryptocurrency directly within a wallet or dApp using traditional payment methods like credit cards or bank transfers, without being redirected to an external exchange.
The drop-off problem
Many crypto apps lose users at the point of converting fiat currency to digital assets. When a user has to leave the app to complete a purchase on a separate platform, the friction often leads to abandonment. Transak's on-ramps are designed to eliminate that step, keeping the user inside the app from start to finish. The company reports that this approach reduces user drop-offs and encourages more first-time purchases.
How the on-ramps work
Transak integrates its fiat-to-crypto gateway directly into the app's interface. Users select the amount they want to spend, choose a payment method, and complete the transaction without ever leaving the app. The process is streamlined to minimize steps and loading times. Transak handles compliance, fraud checks, and payment processing on the backend, so the app developer doesn't have to build those systems from scratch.
Impact on wallet growth
By lowering the barrier to entry, the in-app on-ramps are also boosting wallet growth. When users can easily add funds, they're more likely to create and fund a wallet in the first place. Transak said the integration has led to measurable increases in new wallet activations and repeat transactions. The company did not disclose specific figures but described the impact as significant for its partners.
The move comes as crypto apps compete for mainstream users who expect a smooth, app-like experience. Transak's solution targets a key pain point in the user journey, and early results suggest it's working.
