Unserious has acquired the Creepz NFT collection, one of the most recognizable sets from the 2021-22 NFT cycle. The deal is backed by entrepreneur and investor Adam Weitsman. Psychrome, the original creator of Creepz, is returning to lead the brand's development.
Psychrome back at the helm
Psychrome has a background as a globally exhibited artist. They've collaborated with brands like Nike, Salomon, Sneaker Con, Staple, Disney, Warner Bros., and Rovio. The Unserious team brings experience in consumer brands, entertainment, and enterprise tech. They were also involved in major crypto token launches like ApeCoin. That mix of art-world credibility and crypto-native know-how is what Unserious is betting on to revive the Creepz brand.
Denying the lizard people
Unserious took a moment to address the elephant in the room. In the announcement, they formally denied the existence of lizard people and any alleged evil activities associated with the Creepz brand. It's a nod to the lore that surrounded the collection during its peak — and a clear attempt to reset the narrative.
What the team brings
The Unserious team isn't new to big launches. Their involvement in ApeCoin, one of the largest token launches in crypto, gives them a track record. Combined with experience in consumer brands and entertainment, they're positioning Creepz as more than just a static NFT collection. Psychrome's return suggests a focus on creative direction and brand partnerships.
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