Zinedine Zidane has been appointed head coach of the French national football team. The move underscores a missed opportunity for national teams to use fan tokens for fan engagement and revenue.
Fan tokens: a missed opportunity
Fan tokens offer teams a way to boost fan engagement and generate revenue. Clubs have been quicker to adopt them. National teams, including France, have not yet closed the gap. Zidane's return to the French bench could have been a moment to launch a national team fan token, but that opportunity was not taken.
National teams lag behind clubs
National teams have been slower to adopt fan tokens compared to clubs. The French Football Federation has not announced any plans for a fan token. Whether Zidane's appointment will change that remains an open question.
The gap between club and national team token adoption remains wide. For now, the focus is on Zidane's coaching, not on digital assets. The French federation has not commented on any fan token plans.
