The 68% figure
The number comes from Stampli's own accounting of its production process. A 68% cut means the new workflow takes roughly a third of the time it used to. The company didn't disclose the original hour count, so the exact scale of the savings isn't public. But the percentage alone points to a major shift in how the team operates.
Stampli said the tools were used during the production phase of a launch. That's the part where code gets written, content gets created, and everything gets assembled before release. The company didn't break down which tasks were handed to the AI, but the overall time savings suggest a substantial portion of the work was automated.
Codex and ChatGPT Work
Both tools come from OpenAI. Codex is designed to help with coding tasks, while ChatGPT Work is a version of the company's chatbot aimed at workplace use. Stampli didn't explain how the two were combined, but the result is a faster path from idea to launch.
The company's experience adds to a growing list of businesses using AI to compress timelines. It's not just about writing code faster
