DAZN has added a free-to-play prediction feature to its streaming app, teaming up with ADI Predictstreet — the company that will serve as the official prediction partner for the 2026 FIFA World Cup. The feature went live June 18.
How the prediction feature works
Users of the DAZN app can now make live predictions on matches without paying anything. The experience is embedded directly in the streaming interface, so fans don't have to leave the broadcast to take part. DAZN and ADI Predictstreet designed it to be simple: pick an outcome, watch the game, see if you were right.
Why ADI Predictstreet matters for 2026
The partnership is tied to a bigger deal. ADI Predictstreet was named the official prediction partner for the FIFA World Cup 2026, which will be hosted across the United States, Canada, and Mexico. By launching inside DAZN now, the company is getting its product in front of a global sports audience years before the tournament kicks off. That gives it a running start on building user habits before the biggest event in soccer rolls around.
What this means for DAZN users
DAZN already streams live fights, soccer leagues, and other sports. The prediction layer adds interactivity — a way to engage that goes beyond passive watching. It's free, which lowers the barrier. And because it's inside the app, there's no need to download a separate tool or switch between tabs. The company hasn't said whether paid tiers or prizes might come later, but for now the experience is purely about predicting for fun.
The launch comes at a time when sports streaming services are competing for viewers' attention. Adding a free game that hooks fans during live events could help DAZN retain subscribers who might otherwise drift to another platform. But the company hasn't released any metrics on how many users have tried the feature since it went live.
For ADI Predictstreet, the DAZN integration is a test run before the World Cup. The company will need to prove its prediction platform can handle millions of concurrent users making picks in real time. No timeline has been given for the next phase of the partnership, but the 2026 tournament is still two years out — enough time to refine the experience.
