@games has launched Games Names, a decentralized naming service on the TON blockchain, with each @user-style name minted as an NFT. Names start at 1 GRAM, carry no renewal fee, and require no wallet-level plumbing to use. The service is live now through @games on Telegram or at id.game.
The point isn't just a handle. Each name is meant to anchor a shared gaming profile — one that collects achievements across every game in the @games ecosystem and its partner projects, with the link between name and history recorded on-chain. Sell the name, and the buyer gets the history. That's the design.
Names as portable gaming history
Games Names binds rewards to the NFT itself rather than to a wallet address. When a name moves — transferred, sold, handed to a new wallet — everything attached to it moves too. Victories. Rare-event participation. Whatever else a game has logged.
The practical upshot: a buyer doesn't just get a name, they get its past. Achievements earned before the change of ownership stay visible in the profile. What can't happen is separating the two — individual achievements can't be transferred or sold on their own, and nothing gets peeled off the name and sent somewhere else.
Soulbound tokens do the recording
Games in the @games ecosystem and partner projects can issue soulbound tokens, or SBTs, to a name. These are non-transferable NFTs that log specific achievements: wins, participation in rare events, and other milestones. Because they're bound to the name rather than a wallet, the record survives any handoff.
Users can share a public profile link that shows their name and collected rewards. The profile reflects the history of the name itself, including anything earned before ownership changed hands.
The broader @games roadmap
Games Names is the first piece of a larger roadmap. What's planned next: player profiles with decentralized achievements, first-party and partner games, a game directory, and player rankings. The naming service is intended to underpin a shared gaming identity across the platform — discover games, play under one name, collect achievements in a single profile.
@games describes itself as a global gaming platform being built around the Telegram ecosystem, which explains the Telegram-native mint flow. The platform's logo was designed by Art. Lebedev Studio and is featured in the studio's official portfolio. The @games name itself was acquired for $125,000, a transaction that's available on the TON blockchain explorer.
What's still unproven
Minting a name is straightforward. The harder question is whether partner games actually adopt the SBT standard at scale — a naming layer is only as useful as the ecosystems plugged into it. The roadmap lists first-party and partner games, player rankings, and a directory as upcoming, but no dates have been given. Until those ship, Games Names is infrastructure waiting on its games.
