Kambi Group handled more than 100 million bets during the 2026 FIFA World Cup, the sports betting technology provider confirmed. The company also reported that its AI-powered Bet Builders feature saw a tenfold increase in usage compared to the previous tournament.
The scale of the tournament
The 100 million bets mark represents a significant milestone for Kambi, which powers sportsbooks for operators across multiple continents. The World Cup, held in the United States, Canada, and Mexico, drew massive global interest. Kambi's platform processed wagers on everything from match outcomes to in-play events, with the volume spread across the tournament's 64 matches.
That number dwarfs previous World Cup figures for the company. The 2022 tournament in Qatar saw roughly 30 million bets, meaning the 2026 edition more than tripled that total. The expansion of legal sports betting in the U.S. since 2018 likely played a role, as did the convenience of mobile wagering.
AI Bet Builders surge 10x
Kambi's AI Bet Builders feature, which uses machine learning to suggest personalized combination bets, saw a tenfold increase in usage during the 2026 World Cup. The tool analyzes a user's betting history and real-time data to recommend multi-leg wagers tailored to individual preferences.
The surge suggests bettors are increasingly comfortable with AI-driven recommendations. Rather than manually constructing parlays, users let the system propose picks based on patterns it detects. Kambi hasn't broken out exact numbers, but the 10x jump indicates strong adoption among its operator partners.
What this means for operators
For sportsbooks using Kambi's platform, the AI Bet Builders growth offers a new way to engage customers. Operators can now push personalized bet suggestions directly to users, potentially increasing both handle and retention. The technology also helps casual bettors who might otherwise feel overwhelmed by the sheer number of markets available during a major event.
Kambi itself benefits from higher volumes, as its revenue is tied to the amount wagered. The company's technology handled the load without major outages, a key factor given the scrutiny on uptime during the World Cup.
Looking ahead, Kambi is already preparing for the 2027 FIFA Women's World Cup, though the company hasn't disclosed specific targets. The next major test will be the 2026-27 club season, when European leagues resume after the international break. Whether the AI Bet Builders momentum continues remains an open question, but for now, the numbers speak for themselves.
