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FIFA is planning to raise $4.2 billion for a new commercial entity, with JPMorgan advising on the effort. The cryptocurrency industry has already signaled interest in participating, according to people familiar with the matter.
The fundraising plan
The world soccer governing body is creating a separate commercial vehicle to centralize its revenue-generating operations, including sponsorship deals, media rights, and licensing. The $4.2 billion target would be used to capitalize the new entity and potentially fund future growth. JPMorgan is assisting FIFA in structuring the raise and identifying investors.
Crypto's interest
Several cryptocurrency companies have expressed interest in taking a stake in the new commercial entity, sources said. The move would mark one of the largest direct investments by the crypto industry into a traditional sports organization. It's not yet clear which specific firms are involved or how large their commitments might be.
FIFA has been exploring ways to modernize its commercial operations and tap new sources of capital. The involvement of crypto firms could bring fresh revenue streams but also regulatory scrutiny. The deal is still in early stages, and no final agreements have been reached.
FIFA and JPMorgan are expected to begin formally marketing the opportunity to potential investors in the coming months. The crypto industry's interest adds a wildcard to a process that has traditionally been dominated by banks and sports conglomerates.
FIFA is planning to raise $4.2 billion for a new commercial entity, with JPMorgan advising on the effort. The cryptocurrency industry has already signaled interest in participating, according to people familiar with the matter.
The fundraising plan
The world soccer governing body is creating a separate commercial vehicle to centralize its revenue-generating operations, including sponsorship deals, media rights, and licensing. The $4.2 billion target would be used to capitalize the new entity and potentially fund future growth. JPMorgan is assisting FIFA in structuring the raise and identifying investors.
Crypto's interest
Several cryptocurrency companies have expressed interest in taking a stake in the new commercial entity, sources said. The move would mark one of the largest direct investments by the crypto industry into a traditional sports organization. It's not yet clear which specific firms are involved or how large their commitments might be.
FIFA has been exploring ways to modernize its commercial operations and tap new sources of capital. The involvement of crypto firms could bring fresh revenue streams but also regulatory scrutiny. The deal is still in early stages, and no final agreements have been reached.
FIFA and JPMorgan are expected to begin formally marketing the opportunity to potential investors in the coming months. The crypto industry's interest adds a wildcard to a process that has traditionally been dominated by banks and sports conglomerates.
