The CRO treasury plan
The deal would have seen Trump Media hold CRO as part of its corporate treasury. Terms were never made public, and it's unclear how far the talks got. The report doesn't say why the deal fell apart.
CRO is the native token of Crypto.com's ecosystem, used for payments and rewards on the exchange. A corporate treasury holding would have been a notable endorsement from a high-profile company like Trump Media.
A wider retreat
The CRO deal is one of several crypto arrangements Trump Media has walked away from. The company had been exploring a range of digital-asset initiatives over the past few months, according to the report. None of them have come together.
The pullback marks a shift from earlier this year, when Trump Media appeared to be leaning into crypto. But without more detail, it's hard to say whether this is a strategic pivot or just a series of deals that didn't work out.
No word from either side
Trump Media hasn't commented on the report. Crypto.com hasn't said anything publicly either. It's not clear whether the company is done with crypto altogether, or if it's simply taking a pause.
For now, the only concrete fact is that the CRO treasury deal is off. The broader question of what Trump Media will do next remains open.
