tags as in original. Use double quotes. Escape any double quotes inside strings? No need in JSON if we use single quotes for HTML attributes? Actually in HTML attributes we use double quotes, but inside JSON string we can use double quotes if escaped. But easier: use single quotes for HTML attributes? Better to keep original HTML structure with double quotes and escape them in JSON. For example:
...
with double quotes inside? The original has no attributes with quotes except maybe none. The HTML is simple: