Best Buy has started selling Tangem's crypto hardware wallets across more than 200 US stores, marking the company's biggest retail push in the country. The rollout puts two Tangem products — a credit card-sized NFC wallet and a ceramic wearable called the Tangem Ring — on shelves at a time when more holders are moving crypto off exchanges and into self-custody.
Why Best Buy shelves matter
The move gives Tangem a presence at the third big-box retailer in the US, after earlier deals with Walmart and Amazon. Hardware wallets are still a niche product for most shoppers, but the market is growing. According to industry data, the hardware wallet market is valued at roughly $720 million in 2026 and is expected to reach $2.25 billion by 2031. Getting shelf space at a chain like Best Buy could accelerate that adoption — especially among people who might not shop for crypto gear online.
Two products, one ceramic ring
Tangem's two devices are distinct. The NFC card is thin, works by tapping a phone, and uses a backup card system instead of a written recovery phrase. Owners can still import their own recovery phrase if they prefer. The Tangem Ring is a ceramic wearable — a ring that stores keys and can make contactless payments. Both aim to simplify self-custody for users who find traditional hardware wallets too fiddly.
Self-custody in a record-hack year
The expansion comes against a grim backdrop. Stolen crypto reached $3.4 billion in 2025, according to Chainalysis — a figure that includes the $1.5 billion Bybit breach, the largest single hack in crypto history. That same year saw roughly 158,000 personal wallet compromises. For many holders, those numbers have been a wake-up call, driving demand for devices that keep keys offline and away from exchange hot wallets.
The crowded hardware wallet race
Tangen isn't alone in chasing mainstream shelf space. Trezor and Block Inc. — Jack Dorsey's payments company — are also pushing self-custody wallets to a wide market. The competition is intensifying as retail chains become a new battleground for hardware wallet makers. For Tangem, landing Best Buy is a win. But the real test will be whether shoppers actually buy the ring and card, or just walk past them on the way to the HDMI cables.
