tags without attributes, so no double quotes. But in the translation, we might have French quotes? No, we use straight double quotes for text? In French, we often use guillemets « » but not necessary. I'll use standard double quotes for English terms like "cup and handle" but in French it's fine to keep as is. To avoid issues, I'll use single quotes for French text? Better to keep double quotes and escape them. But the JSON string will contain double quotes inside the HTML content. For example, the translation might have "tasse et anse" but no quotes. Actually I didn't use any double
