tags.
Second paragraph: "Value Menu Expansion" -> "价值菜单扩展" but it's a heading, so
Value Menu Expansion
-> 价值菜单扩展
Then the content: "The Daily Double — a double cheeseburger with lettuce, tomato, and special sauce — joins the McValue lineup as the chain's latest attempt to drive traffic. The $5 Meal Deal, introduced earlier this year, remains on the menu. Starting July 21, the Caesar Snack Wrap will be nationally advertised at $2.99, backed by a Caesar Sauce promotion. McDonald's is also offering free medium fries with any $1 purchase in its app every Friday through the end of the year, a move designed to build a weekly habit and boost store visits."
Translation: "Daily Double——一个双层芝士汉堡，配生菜、番茄和特制酱汁——加入McValue系列，是该连锁店推动客流的最新尝试。今年早些时候推出的5美元套餐仍保留在菜单上。从7月21日起，Caesar Snack Wrap将以2.99美元的全国性广告推广，并配合Caesar Sauce促销。麦当劳还在其应用程序中提供每周五任何消费满1美元即免费赠送中薯条的活动，该活动持续到今年年底，旨在培养每周消费习惯并增加门店访问量。"
Note: "special sauce" -> "特制酱汁". "Caesar Sauce" -> "凯撒酱" but we keep "Caesar Sauce" as is? I'll keep as is.
Third paragraph: "These deals come as McDonald's tries to balance customer demand for affordability with franchisee concerns over rising food and labor costs. The company makes most of its money from franchised restaurants through royalties and rent, which gives it high operating margins. But franchisees operate their own profit-and-loss statements, and they're feeling the squeeze from inflation in ingredients and wages."
Translation: "这些优惠措施出台之际，麦当劳正试图在顾客对实惠的需求与加盟商对食品和劳动力成本上涨的担忧之间取得平衡。该公司大部分收入来自特许经营餐厅的特许权使用费和租金，这使其拥有较高的营业利润率。但加盟商独立核算盈亏，他们正感受到食材和工资通胀带来的压力。"
Fourth paragraph: "Franchisee Pressures and Corporate Margins" -> "加盟商压力与企业利润率" as heading.
Then: "Management reaffirmed its full-year operating margin target in the mid-to-high 40 percent range. That's a wide cushion compared with many restaurant chains, but it masks the strain on individual store owners. When McDonald's rolls out aggressive value pricing, franchisees absorb the cost of discounted items. The corporate parent's margin benefits from the franchised model, but the store-level P&L is where the real pressure shows up."
Translation: "管理层重申了全年营业利润率目标在40%中高段。与许多餐饮连锁相比，这是一个很大的缓冲空间，但它掩盖了个体门店老板的压力。当麦当劳推出激进的低价策略时，加盟商承担了折扣商品的成本。母公司得益于特许经营模式而获得利润率优势，但门店层面的盈亏才是真正压力所在。"
Fifth paragraph: "Same-store sales growth can come from higher prices, more transactions, or both. The current value push is meant to tilt comps toward traffic — getting more people in the door, even if each order rings up smaller. Currency fluctuations can also swing reported revenue and margins, so investors focus on constant-currency comparable sales."
Translation: "同店销售额增长可能来自更高的价格、更多的交易量，或两者兼有。当前的优惠策略旨在将同店销售指标向客流倾斜——吸引更多人进店，即使每笔订单金额较小。汇率波动也可能影响报告的收入和利润率，因此投资者关注剔除汇率影响的同店销售。"
Sixth paragraph: "What to Watch in Q2" -> "Q2关注点" as heading.
Then: "Wall Street expects McDonald's to report Q2 2026 revenue of $7.155 billion and earnings per share of $3.35, according to consensus estimates. The company's ability to hit those numbers will depend on whether its value strategy lifted customer counts without crushing franchisee profits. Same-store sales growth in the U.S. is a key metric; analysts will parse whether traffic turned positive or if the chain relied on price increases."
Translation: "根据共识预期，华尔街预计麦当劳2026年第二季度营收为71.55亿美元，每股收益为3.35美元。公司能否达到这些数字，取决于其价值策略是否在提升客流量而没有挤压加盟商利润。美国同店销售增长是关键指标；分析师将分析客流量是否转为正增长，还是该连锁店依赖提价。"
Seventh paragraph: "The Daily Double launch and the Caesar Snack Wrap promotion, which begins July 21, will test whether McDonald's can convert discount-driven visits into sustained traffic growth. For franchisees, the margin math remains tight."
Translation: "Daily Double的推出和7月21日开始的Caesar Snack Wrap促销将考验麦当劳能否将折扣驱动的访问转化为持续的客流增长。对加盟商而言，利润率计算仍然紧张。"
Now the meta description: "McDonald's adds
